The reapers face is replaced with a tiki (symbolism of life) which contradicts the meaning of death with the realistically alive and well Māori language.
The second poster demonstrates fear through the skull which is also a representation of death, along with the ‘blood’ spill
The rhetoric for my first poster plays on a few meanings, the main one being fear. This is shown through a common fear of the dark. I have taken the concept of the grim reaper (personification of death) and replaced his face with a tiki (symbolism of life) and changed the score to a taiaha, both weapons. The style of the image is a resemblance of whakairo (carving) used and practiced by Maori since the 1500’s.
Rhetoric poster 1:
– plays on traditional maori whakairo
- fear of the dark – scary image
- grim reaper – personification of death
Wehi:
Rhetoric poster 2:
- blood spill, skull – symbolism of death and our fear of speaking te reo
- plays on traditional maori moko – identification of maori heritage and being able to speak the language
Ihi:
Wehi:
General:
the fear of mispronounciation leads to not speaking te reo and the language consequently dying
imagery is what they feel
fear of stepping over tapu lines
fear of infringing on what isn’t there’s
fear of sounding stupid infant of their friends
fear of getting it wrong – no-one wants to be wrong – no-one wants to be corrected
Depth:
Kaumatua ultimately make decisions will soon die out, younger generation of maori who are aware of current social norms will be in power and ultimately will make the decisions in the future
Maori world will be rulers of NZ
Te Reo speakers will be at an advantage
all regions outside auckland and wellington
government increasingly important to know the reo
wellington tribunal